Vision, Mission Objective, Strategies and Organization Structure

i$.$ Vision

To Facilitate sustainable development of the oil palm sector through the provision of strategic advocacy, Best Management Practices, capacity building, provision of market information and policy change interventions to the industry.

ii$.$ Mission

Are Committed To Develop Sustainable Oil Palm Based Businesses Producing Quality Products To Our Customers And Industry At Large Through :$-$

$$ Achieving Operational Excellence

$$ Developing And Knowledge Enriching Its Human Capital

$$ Preserving The Environment, It Operates On

$$ Taking Care Stakeholder's Interest And

$$ Supporting The Government National Aspiration

iii. Objective

$$ To bring together all stakeholders in the oil palm sector

$$ To promote sustainable growth and development of the oil palm industry.

$$ To play a $$watch dog$$ and peer review roles in ensuring best management practices in the oil palm industry.

$$ To champion the institution of transparent FFB$/$CPO pricing mechanism for the industry.

$$ To create employment opportunity in the industry.

$$ To identify and promote the closure of yield gaps in the industry.

$$ To advocate on key issues impacting the oil palm sector in Malaysia.

iv$.$ Strategies

$$ To grow via an integrated approach in expanding of our plantation and plantation related industries.

$$ To be one of the leading plantation companies measured by cost$,$ returns on investment and profitability.

$$ To diversify to be a regional supplier of quality food related products with recognition and strong brand presence.

$$ To undertake a balanced approach towards people, planet and profit in achieving our Vision.

$$ Expand and improve the current uses of oil palm products.

$$ Find new uses for the products.

$$ Improve production efficiency and quality of Crude Palm Oil.

$$ Optimise land utilisation in oil palm areas.