Visit a large retailer and a small retailer in your area.

1. What are some common retail approaches that a company would typically incorporate into its business or marketing strategy? Do these approaches work for large and small retailers?
2. Do you think large and small retailers compete for the same customer? Why or why not?
3. When attempting to dominate a market, is it more important for a company to identify consumer needs or to focus on products and services? Why?
4. What (if any) aspects of retailing are important to you? Do you have different expectations for large and small retailers?