Visit an online property that you frequent such as a Blog, website, social media site, etc. Briefly describe two call-to-actions on that online property. Why do you think the call-to-action was successful?

Note: A call-to-action is an attempt to entice you to click or perform some type of action (also known as a "success event"). This can include watching a video, downloading a PDF, opt-in (supplying) your email address, etc.