Question
Visit some of your favorite travel sites (or one from the examples listed below): priceline.com expedia.com booking.com kayak.com Pick at least two travel sites from
Visit some of your favorite travel sites (or one from the examples listed below):
- priceline.com
- expedia.com
- booking.com
- kayak.com
Pick at leasttwotravel sites from the above (or ones you use for travel) and do 5 different hotel searches on each one (different locations, dates, lengths of stay).
Based on the two sites you looked at, please answer the following questions below in discussion format:
- Better hotels
- Better information layout
- Better incentives to book a hotel
What aspects of the site more effectively influenced you to want to book the hotel on one site versus the other?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
