Visit the Consumer Search website (www.consumersearch.com), a website dedicated to bringing the best consumer reports together and suggesting purchases based on reviews. Think of a product or service that interests you and read the ratings and comments for different companies that offer the same product or service. Do a comparison analysis identifying the advantages and disadvantages of the product or service and the varying companies competing for your business. Also, post your thoughts regarding the usefulness of this type of information for a company interested in gathering market research.