Visit the following websites (column A) and find clear evidence of the business models indicated in the corresponding column B at these websites. "Clear evidence" means the identification of specific information/items at the websites that pertain to the relevant business models. An example is provided with the first website that will help you understand what is expected.

Each of the four questions--2, 3, 4 & 5 (Question # 1 is an example and will not be graded--the answer to the example appears at the end of the assignment).

Website (Column A) Business Models (Column B)

1. Dell (www.Dell.com) Example A. Manufacturer (Direct) Model

B. Community Model

2. Autotrader (www.autotrader.com) A. Advertising Model

B. Brokerage Model

C. Affiliate Model

3. The Wall Street Journal (www.wsj.com) A. Advertising Model

B. Subscription Model

4. Yahoo! (www.yahoo.com) A. Advertising Model

B. Brokerage Model

5.Wal Mart (www.walmart.com) A. Merchant Model

B. Brokerage Model

Example: 1. Dell (www.dell.com)

A. Manufacturer (Direct) Model: Dell makes computers and sells directly to consumers and business customers via its website.

B.Community Model: Clicking on the "community" link at the bottom of the Dell home page leads to the Dell Community page which contains discussion forums and blogs.