1. Visit the Gallup Organization's home page (http://www.gallup.com). The Gallup home page changes regularly. However, it should provide an opportunity to read the results of a recent poll. For example, one recent poll projected Christmas season retail sales based on the relative optimism of consumers. Summarize your opinion of the poll that you found. Do you believe it is accurate? What companies or organizations might benefit from this data? Gallup provides a basic description of the way it conducts polls on the website. Take a look at the information available. List the various stages of the research process and how they were (or were not) followed in Gallup's project.
2. Any significant business decision requires input from a research project. brief essay (about five hundred words) either defending this statement or refuting it.
3. What is Google Analytics? Look particularly at the component for digital analytics. What type of data does it provide (exploratory, descriptive, and/or causal)? What would be your position on the quality and usefulness of the data for questions about real estate marketing?