Visit the website https://calgarychildpsychologist.com/ Introduction / Background Introduce the company and provide general background information based on your independent search (i.e., not contacting the company representative). Some of the areas you may want to cover in this section includes how long the company has been operating, website information, executive team, subsidiaries etc. (if information is available through your independent research) Provide the reader of this paper an idea of what the purpose of this paper is. For example, "this report provides the background of company xxx based on independent research in preparation for discussion with " Analyses using Strategy Choice Cascades approach Briefly introduce the Strategy Choice Cascades (SCC) approach (one paragraph) Provide information on each component of the SCC based on your independent background research of the company (i.e., without contacting anyone at the company) Recommendations Identify any interesting aspects of your findings that would be worth sharing with the company representative. Ask yourself, what information can you provide the company representative that will convince them that you are bringing a unique perspective based on your observations? For example, if you find their online e-commerce system inefficient, this may be a