Visit theClaritas Segment Details page

(Links to an external site.)

Links to an external site.

and determine the following:

• The lifestage group and segment that best matches you
• How common your segment is where you live
• Where you could move to find more of "your people"
• On the top of the page, click on "Zip Code Lookup". Enter your zip code and hit submit. Review the information including the "Households by income", "Household Composition", "Popularity by Age", and "Popularity by Race & Ethnicity".
• o To what extent, this information matches you and your household? Discuss details.
• o To what extent, this information matches what you found in the previous section. Discuss details.

3. Create a promotion from your mentor marketer to target your segment.

• Imagine you're executing a targeted promotion. Tell us the product or service and deal that you will pitch your segment and justify its appeal.
• Feel free to package products or services together.
• Your segment specific targeted promotional offer and rationale