Visit two (2) different Instagram brand pages OR two (2) different Facebook brand pages and evaluate the effectiveness of their brand posts in terms of:

• creativity,
• messaging,
• ability to reach the intended target audience and
• how effective they are in creating a call to action for the consumer

This discussion will be helpful in two ways i) it will provide you with insights into some social media marketing best practices that you can reinforce in your individual social media campaign proposal assignment#2, and ii) it will expose you to a variety of different brand strategies.

Provide your response this week in chart format. For example:

	Creativity	Messaging	Ability to reach intended target audience	How effective were the ad's in creating a call to action for the consumer.
Example 1 (Brand/Product being promoted) Include link to Instagram or Facebook page
Example 2 (Brand/Product being promoted) Include link to Instagram or Facebook page.