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Visithttps://web.archive.org/web/20160314033436/http://phelpsagency.com:80/and click on the Work tab at the top. In their work portfolio, compare the IMC for two (2) different companies of your choice. What
Visithttps://web.archive.org/web/20160314033436/http://phelpsagency.com:80/and click on the "Work" tab at the top. In their work portfolio, compare the IMC for two (2) different companies of your choice. What were the goals of the integrated marketing campaign? Which promotional elements were used in that particular campaign? How do those elements contribute to the success of the campaign in achieving its stated goals?
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