Question
VRIO analysis for an SME entering a foreign market: Value Rarity Inimitability Organizational Capacity In groups, pick (or make up) a small to medium sized
VRIO analysis for an SME entering a foreign market:
Value
Rarity
Inimitability
Organizational Capacity
In groups, pick (or make up) a small to medium sized enterprise that is currently doing business domestically (in the US).
If that business were to expand internationally, which of the "entering foreign market" strategies would you pick and why?
Which of the "staying in domestic market" strategies would you pick and why?
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
4th Edition
0073381489, 978-0073381480
