VV 11C". CICLUUILLL LUIJJlLlCILC 13 CHILI llUW 11. 11a: CVUlVCu Why companies concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiatives How economic forces have created a business environment that is fostering the continued growth of electronic c0mmerce How businesses use value chains and SWOT analysis to identify electronic commerce opportunities The international nature of electronic commerce and the challenges that arise in engaging in electronic commerce on a global scale