VW seems to have bad or poor brand perception among US customers. Explain why this is so? Discuss FIVE (5) competitive advantages pursued by VW as a global player. Elaborate FIVE (5) pertinent economic characteristics of emerging markets. (10 marks) (15 marks) (15 marks) Suggest FIVE (5) strategic plans for VW in order to win the heart and soul of the American markets. (15 marks) The United States was the primary target market for the New Beetle, but the model was produced at VW's plant in Puebla, Mexico. Explore possible reasons for this. (15 marks)