Discuss how existing, latent, and incipient demand differ. How might these differences affect the design of a

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Discuss how existing, latent, and incipient demand differ. How might these differences affect the design of a marketing research project?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Feb 18, 2020 08:16 AM

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Discuss how existing, latent, and incipient demand differ. How might these differences affect the design of a

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When a product is purchased in order to meet a recognized need this is referred to as existing demand A good example is the Swatch Watch which is used ...View the full answer

Global Marketing

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