W \" 32' Play Case Study CONTEXT Cheerio is a social networking platform that helps its users find, interact and socialise with people that match their vibe. You can not only discuss common interests, but also play party games, share a gift and have a ball of a time, from the comfort of your couch. Users have been known to redeem their popularity on Cheerio for an assortment of real world goodies, such as cocktail mixers, beers and jagerbombs. With Cheerio, good company and great conversations are just a tap away. You need not worry if you're new in town or always moving around, Cheerio has got your back! PROBLEM STATEMENT Since Cheerio's core value proposition arises from being able to match users with complimentary vibes in a relevant manner, while also ensuring user safety and privacy are not compromised, the apps strategy team understands the importance of acquiring users at a pace that matches their growth ambitions, while at the same time ensuring the targeting of users stays super sharp