W AutoSave Off FP MKT1200 S23 - MIDTERM-P... V Search File Home Insert Draw Design Layout References Mailings Review View Help Table Design Layout Calibri (Body) 12 A A Aa Po A IT Normal No Spacing Heading 1 Heading 2 Paste B I Uab x, x A A v Clipboard Font Paragraph Do not edit content in this column WHO Who is your ideal customer? (persona) DIFFERENCE What sets you apart from competitors? PRICE & POSITIONING What perceived value will you create for your customers? (Pricing strategy + value prop) PLATFORM Where will you tell your company story and why this/these method(s)? PROMOTION How will you tell your story? Include a selection. from the 4E's GROWTH > > m kaur MK Comments Share Find Replace Dictate Sensitivity Editor Select Editing Voice Sensitivity Editor 9 Styles Your Response in this Column Mark If Walmart decided to break into the Indian market, the Indian consumer base would be the ideal customer. /5 Individuals and families in India who are interested in buying of Walmart's goods and services will be included. How will you attract more Do not write here. customers? Strategies? Total marks Source: Adapted from Jiwa, Bernadette, "Life After Launch Day-Introducing The One Page Marketing Plan" and the FITTskills: International Sales and Marketing, 7th edition e-book. Page 2 of 2 436 words DX English (Canada) Text Predictions: On Accessibility: Investigate 27C Sunny Q Search amazon - /5 /5 /5 /5 /5 /30 W Focus > E C 100% ENG 5:56 PM US 2023-06-21