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W. Chan Kim and Renee Mauborgnes book Blue Ocean Strategy provides many examples and principles to help companies develop strategies that use uncontested space as

W. Chan Kim and Renee Mauborgnes book Blue Ocean Strategy provides many examples and principles to help companies develop strategies that use uncontested space as a competitive advantage. Identify (and explain) 5 principles from this book that you will use to develop a strategy to successfully take Kriss vision to success. Identify (and explain) 5 principles from this book that you will use to develop a strategy to successfully take on Heinz and explain how specifically you will apply each principle to Kriss company. Your written response should be written as a formal memo to Kris and written as if you are outlining how you plan to address his strategic issues/opportunities. (Limit to one page). How and Why are more

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