Question
WACI offers personal training services through a staff of independent athletic trainers. WACI and the trainer split the fees associated with personal training 30 (trainer)/70
WACI offers personal training services through a staff of independent athletic trainers. WACI and the trainer split the fees associated with personal training 30 (trainer)/70 (WACI). Historically, 40% of members choose to use a personal trainer for, on average, 32 training sessions. Sessions with a personal trainer are priced at $40 each.
What is the Lifetime CLV of the personal training component for a member who chooses to hire a trainer?
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
