walking someone through the digital lead generation process. What factors would you review with them?At a minimum,you should cover the following resources:

• How would you capture the attention and interest of potential students?
• What would an estimated profile of prospective MBA students look like?
• What recommendations would you suggest to solve these students'pain points?
• Facebook.com/advertising & Google.com/ads
• Describe the differences in the advertising offerings of these two sites.
• What would the conversion funnel look like?