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Wallys Widget World is an online retailer that makes and sells widgets. There are three models of widgets, each with its own cost of materials

  1. Wallys Widget World is an online retailer that makes and sells widgets. There are three models of widgets, each with its own cost of materials and labor.

Model

Percent of sales

Materials cost

Labor cost

Selling price

Econowidget base-level widget for the budget-conscious widget user

35%

$3.50

$1.50

$6.99

Superwidget adds additional feature for the more demanding widget user

45%

$4.00

$1.75

$8.99

Widget Supreme for the more discerning and sophisticated widget user

20%

$5.25

$2.00

$11.99

The widgets are all the same size and approximate weight, so shipping costs for each widget (regardless of model) are $2.50, and customers are charged $3.99 per widget. Wallys Widget World has monthly costs below:

Rent $10,000 Utilities 2,000 Administrative salaries 6,000 Overhead/supplies 1,000

In addition, Wallys budgets $3,000 each month on banner ads and search-engine marketing. Assuming the percentage of sales for each product in the product line remains constant, perform the following analyses:

  1. Calculate the break-even volume
  2. Calculate the break-even revenue
  3. Wallys Widget World has a monthly target profit of $5,000. What should be the target volume and revenue for this objective?

Is this a viable target profit? Explain using your calculations. Give an example of another target profit that you think would work and explain why.

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