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Walmart and Procter & Gamble effectively implemented which allowed for information to flow directly from Walmart's store to Procter & Gamble's production facilities. This streamlined

Walmart and Procter & Gamble effectively implemented which allowed for information to flow directly from Walmart's store to Procter & Gamble's production facilities. This streamlined production as well as distribution, thus reducing costs and getting products to Walmart's customers sooner.
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a corporate vervical marketing system
ticketing and marking
electronic data interchange
horizontal channel conflict
a new franchise
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