Question
Walmart competes in a large numbr of markets and targets customers of all ages and backgrounds with the products sold in its stores. Also, the
Walmart competes in a large numbr of markets and targets customers of all ages and backgrounds with the products sold in its stores. Also, the strategy of the firm is to sell the products at a very low price. The logic is that even though the profit per product is low, by selling a large number of these products, the firm can make a large profit.
What option correctly reflects the strategy of Walmart based on our discussion of Porter's Competitive Strategies and the Scope of their Competitive Action?
A) Broadly focused low-cost leadership strategy
B) Narrowly focused differentiation strategy
C) Broadly focused differentiation strategy
D) Reactor strategy
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