Walmart marketers created their research design after review of industry reports from Produce Retailer and the Grocery Manufacturers Association, which showed insights on current trends such as online grocery ordering and delivery, prepackaged meal kits, and the continued demand for natural and organic foods. Internal sales data revealed that Walmart's online grocery ordering service saw double$-$digit growth over the last two quarters. With this information, marketers are ready to move forward in the marketing research p