Question
Walmart rolled out a cosmetics line aimed at girls as young as nine years old. According to the Wall Street Journal, Walmart introduced this line
Walmart rolled out a cosmetics line aimed at girls as young as nine years old. According to the Wall Street Journal, Walmart introduced this line called geoGirl to meet the demands of tween girls. The geoGirl line was developed free of chemicals (phthalates and parabens), synthetic colors, and fragrances, allowing marketers to promote the environmentally friendly product offering to parents. Capitalizing on this demand trend, Target launched the Hello Kitty line. Tween boys are not to be left out: Axe markets a line of chocolate-scented body spray, and Old Spice developed Swagger body wash. Recently, focus has been placed on girls self-images as they near the teen years. Some child development experts say makeup for young girls places too much emphasis on appearance while others say a little lipstick shouldnt cause much concern. Required: Suppose you are the Chief Marketing Officer for Walmarts geoGirl in South Africa. Design a promotion mix strategy for Walmart. Your design should critically discuss all the elements of a communication mix, elaborate considerations to be made when using each communication tool as well as the channels to be used. Provide relevant examples and insights from caselet where possible.
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