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Walmart s Supply Chain: A Detailed Look at How They Manage It Sam Walton said, People think we got big by putting big stores in
Walmarts Supply Chain: A Detailed Look at How They Manage It
Sam Walton said, People think we got big by putting big stores in small towns. Really we got big by
replacing inventory with information. It is information, and especially information sharing, that lets
Walmart constantly increase efficiency at every step, from replenishment planning and production to
shipping, distribution, delivery, and stocking.
Studying the nuts and bolts of how Walmart uses informationdatato make that happen can help
shippers and other retailers optimize their supply chains with digital data sharing.
Walmart is big, racking up $ billion in sales in fiscal so it can seem like a behemoth with no
lessons for the rest of us But we can learn valuable lessons from Walmarts focus on efficiency and
automation, its nuanced approach to supply chain sustainability and social responsibility, and how
digital data sharing underlies it all.
Size Matters
Walmart has plus stores in the United States employing nearly million people, and
odd stores in other countries employing another
These, together with Walmarts family of ecommerce websites, are served by distribution centers.
Every one of them unloads and ships at least trailers a day. They encompass at least million
square feet eachand of them are US regional distribution centers that dwarf the others.
Their shipping fleet musters tractors and trailers and drives more than billion miles per
year. Walmart even dealt with the Covid supply chain crunch of by chartering its own ships to
unload at lessbusy ports. Who can say the same?
Data Matters More
But Walmart succeeds and grows because of a relentless focus on efficiency and transparency in its
supply chain, even in packing pallets and stocking shelves, as we shall see.
They continuously find ways to optimize their supply chain to control or reduce costs, and they never
let up Walmart believes that its that focus that underlies all their success and guarantees that, even
as inflation and wages and other costs of doing business rise, Walmart continues to be the lowprice
leader.
Walmarts policy is to offer Everyday Low Priceslower than everyone elsesyearround, instead of
competing on price only during seasonal sales. Walmart can do that and still hit its margin targets
because it is so successful in building visibility and transparency into every scrap of data in their supply
chain.
Visibility, Transparency and Collaboration
At Walmart, demand forecasting and inventorylevel prediction are obsessions. Walmart was the first
company in the world to use barcodes on of its products, way back in
In alone it spent $ billion on IT a lot even for a company that booked $ billion of revenue
that year. And nothing has changed. In Walmart CFO Brett M Biggs said, From a position of
great strength, were now going to accelerate investments in supply chain, technology, automation,
and our associates....we remain laserfocused on operating efficiency.
Though not yet a mandate, radio frequency identification RFID tags are encouraged for
suppliers. These tags can be scanned from a distance with radio waves, so that pallets and boxes
dont have to be approached with a handheld laser scanner for their data to be captured and shared.
In fact, pallets and boxes dont even need to stop moving to be scanned; RFID tags can be read as
theyre moving through a gate on a loading dock.
Making data sharing that easy provides a great benefit: Walmart products with RFID are replenished
three times as fast as those that only carry barcodes, and outofstocks are down since the
company started using them.
But make no mistake: It isnt gadgets, but rather Walmarts transparency and visibility at every step of
its supply chain that is the real secret of its success. The first step is perhaps the most radical: All of
Walmarts suppliers are responsible for their own replenishment planning, and the company gives
each of them the tools and data to successfully manage the inventory levels of their own products in
Walmarts stores and warehouses.
True Collaboration With Vendors and Suppliers
Walmart began dealing directly with the firms that produce its assortment in the s and found it
profitable to cut out distributors in the middle. Over time, advances in IT made it possible to share so
much timely data with vendors that the company could relieve itself of the cost of managing its own
inventory.
The result is a digital vendormanaged inventory system called Retail Link that gives suppliers
access to realtime storebystore point of sale data, whether they are making furniture in China or
frozen food in California.
Analysts working for suppliers dont just react to falling inventory levels, they forecast demand
patternswhich are ultrastable due to Walmarts Everyday Low Prices polic
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