Walt Disney's Dream Culture Walt Disney knew in order to bring that dream to life, he needed employees who would share his values and carry out the magic of Disney in every nook and cranny of their daily deeds. He knew he had to create a magical culture fused with loyalty, rewards and accountability. Disney executed his strategy by creating an organisational culture that aimed to exceed his employees expectations first, in order for them to exceed his customers expectations. Focusing on creating shared norms, beliefs, values, and loyalty, Disney indoctrinated recruits into a culture of magic through specialized Disney-speak, magical roles, rigorous employee training, rehearsals, and rewards. Through this indoctrination of his employees, Disney believed it would create a culture where employees want to make every day a magical experience for Disney customers because every day was magical for them. Disney Parks' organisational culture today is a strong one that energizes employees by appealing to their higher principles, values, and uniting them around Disneys goals-most importantly, it is a family of employees who are motivated to be the fuel of Disney's dreams. Source: Extracted from: MAPES, 2017 QUESTION ONE [20] Analyse the excerpt above. Critically discuss how Disneys culture can influence their competitive advantage. QUESTION TWO [15] Disney Parks' organisational culture today is a strong one that energizes employees by appealing to their higher principles, values, and uniting them around Disneys goals-most importantly, it is a family of employees who are motivated to be the fuel of Disney's dreams. Discuss three (3) ways through which leaders at Disney may motivate their staff. QUESTION THREE [15] Walt Disney knew in order to bring that dream to life, he needed employees who would share his values and carry out the magic of Disney in every nook and cranny of their daily deeds. In context of the statement and article above, discuss how a human resource management system will be useful to Disney in achieving their goals.