Walt owns a local chain of auto repair shops in Northern Virginia. He tries to go the extra mile in pleasing his customers with comfortable and attractive waiting rooms, friendly service, and an exceptional warranty on all repair work. Walt's approach is consistent with the marketing concept.

a$)$ True

b$)$ False

Question $7(4$ points$)$

Although Toyota struggled during the global financial crisis, the more recent earthquake and tsunami in Japan terminated all of Toyota's efforts aimed at promoting the green benefits of the Prius.

a$)$ True

b$)$ False