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Waltham Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the

Waltham Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:
Salesperson Total Sales Variable Cost
of Goods Sold Variable Selling
Expenses
Case $610,000 $268,400 $109,800
Dix 603,000241,20096,480
Johnson 588,000305,760105,840
LaFave 586,000281,280123,060
Orcas 616,000221,76086,240
Sussman 620,000310,000124,000
Willbond 592,000272,32088,800
Required:
Question Content Area
1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.
Waltham Industries Inc.
Salespersons' Analysis
For the Year Ended December 31
Salesperson Contribution Margin Variable Cost of Goods Sold
as a Percent of Sales Variable Selling Expenses
as a Percent of Sales Contribution Margin
Ratio
Case $Case
Case
% Case
% Case
%
Dix Dix
Dix
% Dix
% Dix
%
Johnson Johnson
Johnson
% Johnson
% Johnson
%
LaFave LaFave
LaFave
% LaFave
% LaFave
%
Orcas Orcas
Orcas
% Orcas
% Orcas
%
Sussman Sussman
Sussman
% Sussman
% Sussman
%
Willbond Willbond
Willbond
% Willbond
% Willbond
%
Question Content Area
2. Which salesperson generated the highest contribution margin ratio for the year?
fill in the blank 1 of 1
Question Content Area
3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.
1. Rate of growth in sales for the current year compared with past years
2. Years of experience for salespersons
3. Size of sales territory
4. Actual sales compared with budgeted sales
5. All of the above
fill in the blank 1 of 1

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