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Waltham Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the
Waltham Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December are as follows:
Salesperson Total Sales Variable Cost
of Goods Sold Variable Selling
Expenses
Case $ $ $
Dix
Johnson
LaFave
Orcas
Sussman
Willbond
Required:
Question Content Area
Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.
Waltham Industries Inc.
Salespersons' Analysis
For the Year Ended December
Salesperson Contribution Margin Variable Cost of Goods Sold
as a Percent of Sales Variable Selling Expenses
as a Percent of Sales Contribution Margin
Ratio
Case $Case
Case
Case
Case
Dix Dix
Dix
Dix
Dix
Johnson Johnson
Johnson
Johnson
Johnson
LaFave LaFave
LaFave
LaFave
LaFave
Orcas Orcas
Orcas
Orcas
Orcas
Sussman Sussman
Sussman
Sussman
Sussman
Willbond Willbond
Willbond
Willbond
Willbond
Question Content Area
Which salesperson generated the highest contribution margin ratio for the year?
fill in the blank of
Question Content Area
Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.
Rate of growth in sales for the current year compared with past years
Years of experience for salespersons
Size of sales territory
Actual sales compared with budgeted sales
All of the above
fill in the blank of
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