want to change your price to allow sales in that channel.

Inputs have already been made for you on ADVERTISING. Go back to the PRICE tab and check your margins based on any changes you made in the CHANNELS tab. Remember, the MARGIN PER UNIT total shown in the PRICE tab is not equal to the definition of the GROSS MARGIN for your mission goal.

The GROSS MARGIN goal of $30\%$ is calculated based on the difference in the total SALES PRICE REVENUE less any DISTRIBUTOR, ADVERTISING or PROMOTIONAL costs.

Click FINISH and then END TURN to review your choices. If you are happy, click YES END TURN to see how you did. If you are not happy with your choices, click NO REVISE STRATEGY and make any changes to PRICE and$/$or CHANNELS. After you made your changes, again END TURN and then YES $-$ END TURN to find out how you did.