Question
Wardrobe Clothing Manufacturers is preparing a strategy for the fall season. One strategy is to go to a highly imaginative, new, four-gold-button sports coat. The
Wardrobe Clothing Manufacturers is preparing a strategy for the fall season. One strategy is to go to a highly imaginative, new, four-gold-button sports coat. The all-wool product would be available for males and females. A second option would be to produce a traditional blue blazer line. The marketing research department has determined that the four-gold-button and traditional blue blazer lines offer the following probabilities of outcomes and related cash flows:
New Coat Blue Blazar
Expected Sales Probability Present Value of Cash Flows from Sales Probability Present Value of Cash Flows from Sales
Fantastic 0.4 $240,000 0.2 $120,000
Moderate 0.2 180,000 0.6 75,000
Dismal 0.4 0 0.2 55,000
The initial cost to get into the new coat line is $100,000 in designs, equipment, and inventory. To enter the blue blazer line, the initial cost in designs, inventory, and equipment is $60,000.
a.Calculate net present value.
Net present valueNew
CoatMarket$
Blazer Market$
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