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Was it a good strategy for Domino's Pizza to use negative customer feedback as the basis of its IMC Plan and why? What are the
- Was it a good strategy for Domino's Pizza to use negative customer feedback as the basis of its IMC Plan and why?
- What are the customer contact points (where the brand comes in contact with the customer) that Toyota used?
- A. What is another example of a company that uses IMC? B. What are the customer contact points they use to communicate their unified message?
- Why don't more companies use IMC?
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
