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Was the $8 billion Kraft-Heinz brand write-down justified? Why or why not? HBS Harvard Case 9-519-076 - Kraft Heinz: The $8 Billion Brand Write-Down
- Was the $8 billion Kraft-Heinz brand write-down justified? Why or why not? HBS Harvard Case 9-519-076 - Kraft Heinz: The $8 Billion Brand Write-Down
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Rethinking Prestige Branding: Secrets Of The Ueber-Brands
Authors: Wolfgang Schaefer, J P Kuehlwein
1st Edition
0749470038, 9780749470036
