Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Was the campaign profitable? INPUTS begin{tabular}{r|r|} hline # treated & 588,101 hline # control & 23,534 hline purchase treated & 14843 hline
Was the campaign profitable?
INPUTS \begin{tabular}{r|r|} \hline \# treated & 588,101 \\ \hline \# control & 23,534 \\ \hline purchase treated & 14843 \\ \hline purchase control & 420 \\ \hline \# of impressions & 14500000 \\ \hline Calue of converted user & $40.00 \\ \hline CPM & $9.00 \\ \hline Lift & \\ \hline Converted Users & 1% \\ \hline Marginal revenue of advertising & $173,897.75 \\ \hline Cost of the advertising campaign & $130,500.00 \\ \hline Cost of converting a user & $ \\ \hline ROl (rev per user/cost per user-1) & 30.02 \\ \hline \end{tabular}Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started