Question
Watch the commercials for 'Nutri-Grain' and 'Special K': Kellogg's 'Nutri-Grain' Commercial 2017 https://www.youtube.com/watch?v=Rb6z5OSRl9I Kellogg's 'Special K' Powering You 2017 https://www.youtube.com/watch?v=X94M8jyEWZ4 How do you judge the
Watch the commercials for 'Nutri-Grain' and 'Special K':
Kellogg's 'Nutri-Grain' Commercial 2017
https://www.youtube.com/watch?v=Rb6z5OSRl9I
Kellogg's 'Special K' Powering You 2017
https://www.youtube.com/watch?v=X94M8jyEWZ4
How do you judge the effectiveness of the commercials with respect to the CBBE framework?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
