watch the Dove Men+ Care Video

https://www.youtube.com/watch?v=QoqWo3SJ73c

What did Dove want to accomplish with this campaign?

OBJECTIVES

Produce 2 SMART objective statements for the Dove Men+ Care Campaign

Use 2 of the 5 Key Words - Awareness, Acquisition, Trial, Retention, Attrition Remember objectives need to be SMART

STRATEGIES

Produce 2 strategic statements for the Dove campaign

-The strategic statements need to support your 2 objectives from above

-i.e. if you are "creating awareness of the DOVE brand and reaching out to 1,000 people by the end of 2022", what is your plan of attack in order to make this happen?

Who did you think the intended target audience of the ad is?

Be very descriptive -feel free to use the Prizm Database segments

TACTICS

What tactical media would you select for this campaign & why? Make sure that this supports your objective and strategy