Watch the following video and case study titled, The Case of the Misconnecting Passengers (YouTube, 07:48)Links to an external site.

After reviewing the case study regarding AirLondon and the case of the misconnecting passengers, answer the following questions in a 1-2 page case study review:

1. What business questions needed to be considered when determining what data to analyze in this case?
2. What factors within these data were included to decide who should be booked on the airline? Explain how the passengers booked their flights and why this might impact the decision.
3. How did the dashboard assist with making the decision of which passengers to book?
4. Compare this case study with other similar cases you can find online. What are some of the ways in which airlines use analytics to leverage data to improve revenue and reduce operations costs?

Resources

• Airlines & Analytics: How The Airline Industry Uses Data To Fly Higher (Softcrylic)
• How Airlines Are Using Big Data (Exastax)