Watch the following video on Ultra-Ever Dry https://www.youtube.com/watch?v=BvTkefJHfC0

Ultra-Ever Dry is a superhydrophobic (resistant to water) and oleophobic (resistant to oil) coating that will repel most water-based and some oil-based liquids. Ultra-Ever Dry uses proprietary technology to coat an object and create a surface chemistry and texture that repels water, some oils, wet concrete and other liquids unlike any other coating.Ultra-Ever Dry has vastly improved adhesion and abrasion resistance compared to previous superhydrophobic technologies allowing it to be used in applications where greater durability is required

Currently this is product is sold for industrial use - construction, automotive, manufacturing etc. - to keep objects dry, clean, offer enhanced erosion protection etc. It is NOT meant for household consumers. Ultra-Ever Dry Home is planned for launch in January 2022, a gentler version that is safe for everyday household use. Your job is to craft the Canadian launch strategy for the consumer line extension of Ultra-Ever Dry Home.

1.Write one SMART communications objective to support the launch of the Ultra-Ever Dry Home.