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Watch the Marketing Management Philosophies and Marketing Management Philosophies | Master Marketing Principles videos at the bottom of this and explain thoroughly what you learned

  1. Watch the "Marketing Management Philosophies" and "Marketing Management Philosophies | Master Marketing Principles" videos at the bottom of this and explain thoroughly what you learned from them in paragraph form. Fully explain marketing and each of the four marketing management philosophies. For each marketing management philosophy, give an example of a company which would likely use the philosophy.
  2. Watch the "Other Key Concepts | Master Marketing Principles" and "What Does a CRM Do? | The 2-Minute Guide to Customer Relationship Management" videos at the bottom of this page explaining what you learned from them in paragraph form. Fully explain customer value, customer satisfaction, relationship marketing, and customer relationship management (CRM). Also, explain the purpose and benefits of relationship marketing and customer relationship management (CRM).
  3. Donald E. Peterson, chairman of the board of Ford Motor Company, remarked, "If we aren't customer-driven, our cars won't be either." Explain how this statement reflects the marketing concept.
  4. Your local supermarket's slogan is "It's your store," however when you asked one of the stock people to help you find a bag of chips he told you it was not his job and that you should look a little harder. On your way out, you noticed a sign with an address for complaints. Draft a letter explaining why the supermarket's slogan will never be credible unless their employees carry it out.
  5. Watch the "Why Study Marketing?" and "Topic 1.2.2 Why Study Marketing" videos at the bottom of this page explaining what you learned from them in paragraph form. Fully answer the following questions: What role does marketing play in society? How does marketing affect businesses? How does marketing affect your life?

https://youtu.be/CWYeggMHA1U

https://youtu.be/XmnPlfJh7zM

https://youtu.be/5WBXZ1iFA6k

https://youtu.be/57Jaqed9k9Y

https://youtu.be/_2nlAOCtcVI

https://youtu.be/mshy8tF0y8w

https://youtu.be/EgpHkNkZNOM

https://youtu.be/VaNtAIgjEaA

https://youtu.be/b82hF-wsR0Y

https://youtu.be/YB6THJwj_As

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