**** Watch the Nathan For You Video (Nathan For You Starbucks on iLearn) and answer the following questions. (19:07) 9. What do you believe are the main sources of Starbucks Competitive advantage (think about their distinct/core competencies you've read about and maybe some mentioned in the VRIO document)? Why? 10. How did your answer to number 9 impact "Dumb Starbuck's" competitiveness relative to Starbucks (basically, you've laid out a couple of sources of competitive advantages, did they protect Starbucks from Dumb Starbucks, why or why not?)