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Watch the TED video How Great Leaders Inspire Action by Simon Sinek. If 'people don't buy what you do, they buy why you do it',

Watch the TED video How Great Leaders Inspire Action by Simon Sinek. If 'people don't buy what you do, they buy why you do it', list 3 companies you see in the marketplace that have a strong 'why' proposition. What is it that might give them a competitive advantage

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