Question
Watch the three commercials (Hallmark Ad, Chips Ahoy Ad and Braathens Safe Airlines Ad) within this folder. After watching these commercials, answer the questions below.
Watch the three commercials (Hallmark Ad, Chips Ahoy Ad and Braathens Safe Airlines Ad) within this folder. After watching these commercials, answer the questions below. Please make sure it is clear to me which ad you are discussing. In order to receive full credit, you must answer each question for each of the three commercials.
Questions:
1. Briefly analyze the type of advertising appeal used in each commercial.
2. What type of creative advertising execution technique is being used for each spot?
3. Discuss the target audience for each commercial and whether you feel the ad is an effective way to communicate with this market segment.
links to videos:
- https://youtu.be/0Nocw3ey9Ew
- https://youtu.be/BeZQ-hIuAJs
- https://youtu.be/hj9zLcvM_Fk
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
