Watch the video, featuring Ryan Barry, President of Zappi at this link: https://www.youtube.com/watch?v=-vsKe2utpvo

Here is how Zappi sees themselves:

"Zappi helps global brands make faster and better decisions to drive business growth, shape new product development, and enhance their advertising and branding efforts. We help them predict success and disrupt their industries.

The time available to businesses for decision-making has decreased, while consumers' choice of products and their exposure to ads is growing.

In the absence of preemptive research, 85% of products fail in their first year. Zappi puts the consumer at the heart of all your business decisions and eliminates risk.

Zappi automation makes data collection and modelling faster, more economical, and easier

Zappi reporting suite yields deeper insights, compounding its learning through analytics features and centralized data

Zappi technology learns the way your experts interpret data, allowing for scaled expertise globally"

https://www.insightplatforms.com/platforms/zappi/ 2021

Proposed Product Benefits:

Zappi attempts to help businesses better monitor the effectiveness of their advertising and new product integration

Zappi also drives to aid businesses in "determining" which of their products will be most effective in the market.

Zappi combines the advertising, research and product knowledge to help businesses more efficiently connect with end users/customers.

https://www.zappi.io/web/

Question

1.In the video, Ryan Barry discusses Zappi's social media strategy. When considering Zappi as a supplier, how would a business evaluate Barry's social media philosophy?

2.On a B2B basis, what is "Community Engagement"? What do you believe would be the relationship value for a company like Zappi?

3.Ryan Barry discusses the importance of "consistency" in Zappi's branding look and feel. When examining their website, how do you interpret their message? Depending on your view, how is it either consistent or inconsistent with the message in the video?

4.Ryan Barry believes that the "DNA of a B2B Brand That Stands Out" includes several elements. Briefly discuss how you, as a marketer, regard those elements and the Zappi philosophy of branding and their priorities.