Question
Watch the video in Module Six. In what ways do you think that the video is an effective or ineffective tool to help launch the
Watch the video in Module Six. In what ways do you think that the video is an effective or ineffective tool to help launch the product? Describe another campaign that uses online videos to support a product launch.
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
