Question
Watch the video in the link below and answer the questions: https://www.youtube.com/watch?v=I8_gmYNCQ1g What is Zara's product strategy? How did Zara take over the industry using
Watch the video in the link below and answer the questions:
https://www.youtube.com/watch?v=I8_gmYNCQ1g
What is Zara's product strategy?
How did Zara take over the industry using "fast fashion"?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
