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Watch the video of Doctor-Who-Experiencehttp://www.doctorwho.tv/events/doctor-who-experience/ Assess customer experience in terms of the presence of an expectation gap. How the Doctor manage to engage the
- Watch the video of "Doctor-Who-Experience"http://www.doctorwho.tv/events/doctor-who-experience/
- Assess customer experience in terms of the presence of an expectation gap. How the Doctor manage to engage the crowd? Did you notice any source of bonding? How this bonding is demonstrated on the behalf of crowd reactions? What are the benefits of customer engagement for organizational settings?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
