Watch the video on Building Trust linked on the Lesson The video is titled Sales Education - How to Build Customer Trust .After watching the video and reflecting on the discussions of Trust in the OMSP book, provide reflection that shows your understanding of the key elements of trust, the critical importance, and finally how you earn it. Then share a story of how you have earned someone's trust and how you both benefited from it.

https://www.youtube.com/watch?v=lH4-HMDTmH0