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Watch the video presentation The building built on stilts: LeMessurier, W. (1995).William LeMessurier-The Fifty-nine story crisis: A lesson in professional behavior. Retriieved fromhttps://www.youtube.com/watch?v=um-7IlAdAtg What was
Watch the video presentation The building built on stilts:
LeMessurier, W. (1995).William LeMessurier-The Fifty-nine story crisis: A lesson in professional behavior. Retriieved fromhttps://www.youtube.com/watch?v=um-7IlAdAtg
- What was your overall impression of the documentary and most importantly of the case itself?
- What are the decision-making lessons we can draw from this case?
- What are the ethical issues you can identify in this event?
- What are the issues and who are the stakeholders in thiscase?
- What did LeMessurier do right and what did he do wrong? What would you have done differently in his situation? Why?
- Do some research and provide an example of a decision involving ethical challenges for the decision-makers?
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Product Marketing Management
Authors: Suat Ozsoy
1st Edition
9798481471693
