Watch the video to answer the following questions: https://www.youtube.com/watch?v=DwLkE-dE3h4
1) This video illustrates one of the risks that companies take when expanding into foreign global markets; that of selling a product in a country whose people cannot afford it overcoming political tension between governments dealing with the challenge of currency exchange creating a taste for a product that is completely foreign to the people of a country establishing an interest in a companys country of origin when local consumers have no concept of such 2) According to this video, the challenges faced by Canadian companies doing business in China are the result of which of the following indicators of market potential? political stability and compatibility cultural and social norms GDP size and growth population size and growth consumer lifestyles, beliefs, and values 3) Which of the five global product and communication strategies does Tim Hortons seem to be applying in the Chinese market? Product adaptation Dual adaptation Product invention Straight extension Communication adaptation 4) According to this video, it seems that Tim Hortons entered the Chinese market and operates under which of the following models? management contracting licensing indirect exporting direct exporting joint ownership 5) Based on what the video shows, which of the following best describes Tim Horton's approach with respect to standardization? The Tim Hortons market offering in China is mostly standardized with just enough a adaptation to appeal to Chinese consumers. In entering the Chinese market, Tim Hortons started with a clean slate and b created a product offering that is completely new and does not resemble the Canadian offering in the least. The Tim Hortons offering in China is a C completely standardized version of its offering in Canada. The Tim Hortons offering is drastically d adapted for the Chinese market, retaining only a portion of the standardized Canadian offering. The Tim Hortons offering in China is e equal parts standardization and adaptation