Question
Watch the videos clips below regarding Patagonia Inc. a) PBS: How a Clothing Company's Anti-Consumerist Message Boosted Business (7:44) https://www.youtube.com/watch?v=QidRJZ7yrPI b) Patagonia: A Net Plus
Watch the videos clips below regarding Patagonia Inc.
a) PBS: How a Clothing Company's Anti-Consumerist Message Boosted Business (7:44)
https://www.youtube.com/watch?v=QidRJZ7yrPI
b) Patagonia: A Net Plus / Giving Discarded Fishing Nets A New Start (8:08)
https://www.youtube.com/watch?v=4LHMZmtpZdg
Question:
1) Describe Patagonia's segmentation strategy.
2) In your opinion is this strategy a STRENGTH or a WEAKNESS?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
